Website Design & Copywriting Services.

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My Creation Processes

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My Hotel Website Development Methodology

Creating a new website for hotel or vacation rental is an art. To achieve results that stand out from the crowd, I have developed a success-bringing methodology I always follow. This 5-step process relies on what I call the three main pillars of a website: speaking directly to the audience, optimizing for search engines, building with conversions in mind.

Step 1: Research audience and competition

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Step 2: Create and Organize content

Based on the information gathered from the market, competition, and you, I create the content that I will upload to the website. In this step, I make use of the entire copywriting process.

Step 3: Build and Design the website

After I have the content available, it is time to build the website. I use quality themes to speed up the ideation and creation process while ensuring that the design meets your requirements.

Step 4: Optimize website speed

To ensure the quickest possible speed for your website, I take three significant steps, next to many more details:

  • I make sure all photos uploaded are size-optimized and in webp format using four different applications.
  • I enable and set up a professional plugin to boost the site speed.
  • Using Google Pagespeed recommendations, I optimize the website’s site even further.

Step 5: Optimize content for search engines (SEO)

Using specialized plugins and technical SEO, I build upon the copywriting SEO optimizations and ensure the website and content rank high in search engines. That means your page has the potential to attract more new customers for searches such as those in Google.
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My Copywriting process

Creating a new hotel or blog article is like building a new site, only on a smaller scale. My career as a successful copywriter helped me establish a process that guarantees exceptional results and, most importantly, copy that converts. Here are the five steps of this process, which you can also see and download as an infographic here.

Step 1: research Keywords

Keywords are the number one factor in SEO, whether we’re talking about articles or websites. To locate the primary and secondary keywords, I check online communities and forums, study the results of search engines, and use tools such as Semrush. You can the detailed sub-steps I follow in this post.

Step 2: Study Competitors

For the article to rank, it has to follow Brian Dean’s Skyrocket technique, which means it has to be better and more complete than any other similar article on the web. To do so, I scan headlines and subheadings on search results, read the relative sections in detail, and finish by finding the target audience’s search intent.

Step 3: Organize Content

Before I start writing, I organize the content I researched logically. In other words, knowing the article’s end goal, I decide on the presentation method and create the outline that I will follow during writing.

Step 4: Write engaging copy

The first thing I have in mind for all my articles is engagement. I strive to engage the reader by writing as they talk, using stories and power words, and following an easy-to-read writing style. Above all, I include the chosen keywords from step 1 that will also count towards SEO.

Step 5: Ruthlessly edit the copy

No matter how excellent a copy may be, it can only get better with editing. Not only do I use professional editing applications such as Grammarly, but I also proofread the article at least twice. Once reading it backward and once reading it out loud. Then, I go through a final revision of the piece after at least 24 hours or a night’s sleep.

Step 6: Optimize further for SEO

Although the bulk of SEO occurs in steps 1 and 4, there is still work to ensure the best SEO results. In this final step, I focus on technical SEO by creating a compelling title tag, a persuasive meta description, and adding search engine-friendly tags and links to the copy.


My Process with You

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Understand your desires

Before we start, I strive to understand your wants and needs about your content thoroughly.

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Following my own copywriting process or web design methodology, I create the content according to your wishes and present it.

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If needed (most of the time, it doesn’t), we go together through a series of iterations, edits, or additions if you have any.
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Because I know the deliverables will be to your satisfaction, I ask the payment to be done after project completion, and only if you are happy with the result, of which I am sure.

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