Are you looking for hotel social media post ideas? Here are 81 engaging ideas to create captivating social media posts for your hotel. The goal? Attract more guests and boost your hotel’s online presence. From guest photo contests and travel tips to exclusive deals and highlighting guest experiences, we’ve got you covered. Read on to discover 81 ideas that will make your hotel’s Instagram account shine!

A. Hotel Info: hotel social media post ideas for presenting hotel information

1. Fun Facts about your Hotel

One of the easiest ways to create engaging content is by sharing fun facts about your property that make it special. These could be historical facts, unique amenities, or quirky features that guests may not be aware of. For example, you could share a post about the hotel’s history, including old photos or stories from long-time staff members. Alternatively, you could highlight a unique feature of the hotel, such as a rooftop pool with a stunning view.

2. Unique Features

Showcasing your hotel’s unique features is another great way to create engaging content for your Instagram feed. This could include sharing photos of the hotel’s architecture, interior design, or landscaping. Alternatively, you could highlight your hotel’s sustainability efforts or any unique services you offer, such as a rooftop bar or in-room spa treatments.

3. Hotel Updates

Sharing any updates or news about your hotel is an excellent way to keep your followers informed and engaged. This could be a renovation, a new service, a change in policy, or a milestone or award your hotel has achieved. For example, you could share a post announcing a new menu at your restaurant or a new fitness center at your hotel.

4. Ongoing Projects Pics: one of the most effective hotel social media post ideas

Sharing progress photos or videos of any ongoing projects or renovations can be a great way to build anticipation and generate excitement among your followers. This type of content is especially useful if you are undergoing a significant renovation or expansion project. For example, you could share a post showcasing the construction of a new wing of the hotel or the installation of a new art installation in the lobby.

5. FAQs

Answering frequently asked questions about your hotel is an excellent way to provide valuable information to your followers and potential guests. This could be about your check-in process, pet policy, amenities, or any other common queries. You could create a weekly or monthly series like “FAQ Friday,” where you answer a new question each week.

6. Weekly or Monthly Series

Creating a weekly or monthly series is an excellent way to keep your followers engaged and coming back for more. For example, you could create a series like “Top 5 Attractions in [City]” or “Event of the Week.” Alternatively, you could create a series of posts highlighting the hotel’s unique features, such as “Room of the Week” or “Staff Spotlight.”

7. Hotel History

Sharing interesting facts or stories about your hotel’s history is an excellent way to create engaging content for your Instagram feed. This could be old photos, stories from long-time staff members, or how your hotel has changed over the years. You could also share historic photos of the property or hotel, showcasing how it has evolved over time.

8. Do-It-Yourself Tips: one of the best hotel social media post ideas

Sharing do-it-yourself tips related to your hotel is an excellent way to provide value to your followers and show off your expertise. This could be a recipe from your restaurant, tips for creating a spa-like experience at home, or how to fold towels like your housekeeping staff. You could also create a series of posts highlighting different aspects of the hotel, such as “At-Home Spa Day” or “DIY Cocktail Hour.”

9. Quotes

Sharing inspirational travel quotes overlaid on beautiful photos of your hotel or destination is a highly shareable type of content that can help to increase your reach on Instagram. You could also create your own branded quotes that highlight the hotel’s unique features or services.

B. Surroundings: hotel social media post ideas from your hotel’s surrounding

10. Sunset Pics

Sharing a sunset photo from your rooftop, patio, or out a window is a great way to showcase the hotel’s stunning views and create a sense of ambiance for your followers. You could also create a series of posts highlighting different views from around the hotel, such as “Sunrise from the Beach” or “Cityscape at Night.”

11. Local Attractions

Sharing information about local attractions, events, or dining options is an excellent way to provide value to your followers and position your hotel as an authority on the area. You could create a weekly or monthly series like “Top 5 Attractions in [City]” or “Event of the Week.” Alternatively, you could create a series of posts highlighting different aspects of the local area, such as “Best Local Breweries” or “Top 10 Hiking Trails.”

12. Joint Post with Local Business

Collaborating with local businesses for a joint post or giveaway is an excellent way to cross-promote each other’s brands and generate exposure for both. For example, you could partner with a local restaurant to showcase a new menu item or with a local attraction to offer a discounted package deal.

13. Seasonal Posts

Celebrating the changing seasons with relevant posts is an excellent way to keep your content fresh and engaging. This could be a photo of your hotel in the fall foliage, a special winter menu at your restaurant, or a summer discount offer. You could also create a series of posts highlighting different seasonal activities or events, such as “Winter Wonderland at the Hotel” or “Summer Concert Series.”

14. Fun Facts About Your Destination: one of the most engaging hotel social media post ideas

Sharing interesting or fun facts about your destination is an excellent way to provide value to your followers and showcase the local area’s unique features. This could be historical facts, unique attractions, or local customs and traditions. Pair these facts with stunning photos of your destination to create eye-catching content.

15. Nearby Attractions

Highlighting nearby attractions on your Instagram is an excellent way to provide value to your followers and position your hotel as an authority on the area. Share beautiful photos or videos of these attractions and provide information about how guests can visit them. You could even collaborate with these attractions for a joint post or giveaway.

16. Local Guides

Posting local guides, either in the what’s happening this weekend style or in a more evergreen way, is an excellent way to provide value to your followers and position your hotel as an authority on the area. By creating a local guide, you help your current guests figure out how to spend their time, entice people to book a room so they can visit your town or city, and get involved with the community and become a go-to source for information about what’s going on in the area.

17. Places of Interest

Highlighting places of interest in your destination is an excellent way to provide value to your followers and showcase the local area’s unique features. For example, you could create posts like “X Of [Destination]’s Most Famous Landmarks,” “X Off The Beaten Path Places In [Destination],” or “X Most Romantic Places To Propose In [Destination].”

18. Local Markets: one of the most inviting hotel social media post ideas

Sharing information about local markets is an excellent way to showcase the local area’s unique features and provide value to your followers. You could create posts like “Our List Of X Local Markets In [Destination],” “What To Try At The Local Market In [Destination],” or “Where To Buy The Best [Popular Local Item] In [Destination].”

19. Travel Tips

Sharing travel tips related to your destination is an excellent way to provide value to your followers and showcase the local area’s unique features. You could create posts like “X Local Dishes You Have to Try in [Destination],” “How to Get Around Like A Local In [Destination],” or “Where To Watch The Sunset In [Destination].”

20. Activities Tips: one of the best hotel social media post ideas

Sharing information about activities in your destination is an excellent way to provide value to your followers and showcase the local area’s unique features. You could create posts like “Things To Do With Kids In [Destination],” “Where To [Surf/Golf/Ski/Other Sport] In [Destination],” or “Where To Go Hiking In [Destination]: Beginner, Intermediate, and Challenging Hiking Trails.”

21. Packing Tips

Sharing packing tips related to your destination is an excellent way to provide value to your followers and showcase the local area’s unique features. You could create posts like “What To Pack For Your Summer/Winter Trip To [Destination],” “What To Pack For [Festival/Event/Etc.] In [Destination],” or “X Mobile Apps To Download Before Visiting [Destination].”

22. Neighborhood Tips

Example 1: Where The Locals Hang Out In (Destination)

To give your followers an authentic experience of your hotel’s location, share neighborhood tips on where the locals hang out. Highlight popular spots such as trendy cafes, cozy restaurants, and unique boutiques. Encourage your guests to explore the area beyond your hotel and immerse themselves in the local culture. By providing these insider tips, you establish yourself as an expert on the destination and show that you care about your guests’ overall experience.

Example 2: Ultimate Guide To (Neighborhood): What To Eat, Drink, See, And Do

Take your neighborhood tips a step further by creating the ultimate guide to the neighborhood surrounding your hotel. Include recommendations on the best places to eat, drink, see, and do. Whether it’s a hidden gem restaurant known for its mouthwatering dishes or a local attraction that shouldn’t be missed, make sure to highlight the must-visit spots. By curating this guide, you position yourself as a trusted source for travel recommendations and entice potential guests to choose your hotel for their stay.

Example 3: X Cafes To Work From In (Destination)

In today’s digital age, remote work has become increasingly popular. Capitalize on this trend by showcasing the best cafes in the area where guests can work from. Highlight the ambiance, coffee offerings, and amenities that make each cafe unique. This not only appeals to digital nomads but also to business travelers who may need a change of scenery from their hotel rooms. By providing this valuable information, you position your hotel as a hub for productivity and convenience.

23. Seasonal Events

Example 1: Annual Christmas Markets You Have To See In (Destination)

Tap into the excitement of seasonal events by sharing information about the annual Christmas markets in your destination. Christmas markets are a beloved tradition in many cities, attracting locals and tourists alike. Post captivating photos of the market stalls, delicious treats, and festive decorations to create a sense of holiday magic. Don’t forget to provide details about the location, dates, and any special attractions or performances taking place. By promoting these seasonal events, you inspire potential guests to visit your hotel during the most magical time of the year.

Example 2: Where To Celebrate New Year’s Eve In (Destination)

New Year’s Eve is a time for celebration, and your hotel can be the perfect place to ring in the new year. Share information about the best places to celebrate in your destination, whether it’s a glamorous rooftop party, a lively street festival, or an elegant gala at your hotel. Include details about the entertainment, dining options, and any special packages or discounts available to guests. By positioning your hotel as the go-to destination for New Year’s Eve festivities, you attract partygoers who are looking for a memorable way to welcome the new year.

Example 3: What’s Happening In (Destination) This (Month)

Keep your followers informed about the latest happenings in your destination by sharing a monthly events calendar. Highlight festivals, concerts, art exhibitions, and any other noteworthy events taking place. This not only showcases your hotel’s knowledge of the local scene but also positions you as a valuable resource for guests seeking entertainment options during their stay. By providing regular updates on what’s happening in the city, you keep your followers engaged and excited about the vibrant experiences your destination offers.

24. Local Photography Spots: one of the most engaging hotel social media post ideas

Example 1: X Most Instagrammable Spots In (Destination)

Instagram is all about visually appealing content, and your hotel can play a role in helping guests capture stunning photos for their feed. Share a list of the most Instagrammable spots in your destination, complete with beautiful photos and tips on the best time to visit. From breathtaking viewpoints to colorful street art, these spots will inspire your guests to explore and create memorable photos. By curating this list, you position your hotel as a gateway to capturing the essence and beauty of your destination.

Example 2: Coolest Architecture In (Destination)

Architecture enthusiasts will appreciate a post highlighting the coolest architectural landmarks in your destination. Showcase iconic buildings, modern masterpieces, and historical structures that make your city unique. Share interesting facts and anecdotes about each architectural gem, creating a sense of discovery and intrigue. By showcasing the architectural wonders of your destination, you cater to a niche audience and position your hotel as an ideal base for exploring the city’s rich architectural heritage.

Example 3: (Destination) Drone Photography Guide: Where To Go And What’s Off-Limits

Drone photography has become increasingly popular, offering a unique perspective on destinations. Create a guide on where to go for the best drone photography opportunities in your destination. Share stunning aerial shots of landmarks, natural landscapes, and hidden gems. However, it’s essential to also provide information on any drone restrictions or no-fly zones to ensure your followers are aware of the rules and regulations. By offering this specialized guide, you not only cater to drone enthusiasts but also position your hotel as a source of valuable information for adventurous guests.

Example 4: Best Street Art In (Destination)

Street art has the power to transform ordinary spaces into vibrant galleries. Showcase the best street art in your destination by sharing captivating photos of murals, graffiti, and installations. Provide information about the artists behind the artwork and the stories they tell. Encourage your guests to take a stroll through the city and discover these hidden artistic gems. By celebrating street art, you connect with the creative community and position your hotel as a supporter of local artists.

Example 5: X Places More Beautiful At Night In (Destination)

Some destinations truly come alive after the sun sets. Create a post highlighting the places in your destination that are even more beautiful at night. Whether it’s a sparkling skyline, illuminated landmarks, or atmospheric night markets, showcase the enchanting ambiance that awaits your guests. Share tips on the best viewpoints and the ideal time to visit for the most captivating night-time experiences. By showcasing the allure of your destination after dark, you entice potential guests to explore and experience the magic of the night.

Example 6: X Hidden Places In (Destination) That Are Picture-Perfect

Every destination has its hidden gems, waiting to be discovered by adventurous travelers. Share a list of hidden places in your destination that are picture-perfect. These could be secluded beaches, charming alleyways, secret gardens, or tucked-away viewpoints. Include directions and insider tips on how to find these hidden gems, making your followers feel like they’re uncovering a well-kept secret. By revealing these hidden places, you offer a unique experience to your guests and establish your hotel as a gateway to the hidden treasures of your destination.

25. Travel Itineraries

One of the best ways to engage your audience on Instagram is by providing them with valuable travel information. Create and share the ultimate weekend itinerary for your destination, highlighting the must-visit attractions, hidden gems, and local tips. Include high-quality photos and concise descriptions to showcase the beauty and uniqueness of each place. Make sure to also create a one-week itinerary for those guests who have more time to explore. By offering these itineraries, you not only provide useful content but also position your hotel as an expert and a go-to resource for travelers.

Examples: The Ultimate Weekend Itinerary For (Destination), One-Week Itinerary For (Destination)

26. Common Phrases

Help your guests feel more comfortable and confident during their stay by sharing common phrases and vocabulary they need to know in your destination. Create visually appealing posts with useful keywords and expressions in the local language. Include translations and pronunciation tips to make it easier for your followers to learn and use the phrases. This type of content not only adds value to your audience but also showcases your hotel’s commitment to providing exceptional guest experiences.

Example: Common Phrases & Vocab You Need To Know In (Destination)

C. Deals & Offers: hotel social media post ideas for showing room deals

27. Rates Available

Who doesn’t love a good deal? Grab the attention of your audience by sharing a screenshot of the current room rates, packages, spa treatments, or dining specials available at your hotel. Create visually appealing graphics with clear and concise information about the discounts and promotions. Encourage your followers to take advantage of these limited-time offers by including a call-to-action and a direct link for bookings. This type of post not only drives immediate bookings but also creates a sense of urgency and exclusivity among your audience.

Example: A Screenshot of What Room Rate, Package, Spa or Dining Special You Have Available This Week

28. Exclusive Deals: one of the most rewarding social media post ideas

Reward your loyal guests and entice potential ones by launching a marketing campaign that offers exclusive loyalty discounts. Show your appreciation for their patronage and create a sense of exclusivity by offering special rates, upgrades, or amenities to your loyal customers. Make sure to include all the details in your posts, such as the benefits of the loyalty program, how to join, and how guests can avail of these exclusive offers. Use eye-catching graphics and compelling captions to capture the attention and interest of your audience.

29. Last Minute Deals

Are you looking to fill up some empty rooms on short notice? Share last-minute deals on your social media to attract spontaneous travelers or locals looking for a quick getaway. Create a sense of urgency and excitement by offering limited-time discounts and perks. Use attention-grabbing visuals and persuasive copy to entice your audience to book immediately. Make sure to include clear instructions on how to avail of these deals and encourage your followers to tag their friends who might be interested.

30. Off-Peak Discounts

Take advantage of the off-peak season by offering special discounts and offers to attract spontaneous travelers or locals looking for a staycation. Share these off-peak discounts on your social media platforms to create buzz and generate interest. Highlight the unique benefits of visiting during this time, such as fewer crowds, lower prices, and a more relaxed atmosphere. Use visually appealing graphics with compelling captions to showcase the value of your off-peak deals. Encourage your audience to take advantage of these limited-time offers and experience the best your hotel has to offer.

31. Loyalty Program Information

Do you have a loyalty program for your guests? Promote it on Instagram to attract new members and engage with your existing ones. Share the benefits of joining your loyalty program, such as exclusive discounts, room upgrades, and personalized services. Create eye-catching graphics that showcase the perks and rewards your loyal guests can enjoy. Include clear instructions on how to join the program and any special promotions or bonuses for new members. This type of post not only encourages loyalty but also shows your guests that you value their patronage.

32. Local Discount Programs

Partner with local attractions, tours, or businesses to offer exclusive discounts to your guests. Share these local discount programs on Instagram to enhance the overall guest experience and provide added value. Highlight the partnerships and the benefits of availing these discounts. Create visually appealing posts that showcase the attractions or activities your guests can enjoy at a discounted rate. Encourage your followers to take advantage of these partnerships and explore the best of your destination while staying at your hotel.

D. Facilities & Amenities: hotel social media post ideas for presenting hotel facilities

33. Picture of Your Pool

Capture the essence of relaxation and luxury by sharing pictures of your hotel’s pool on Instagram. Show off the inviting lounge chairs, crystal-clear water, and beautiful surroundings. Create a sense of tranquility and escape by using high-quality visuals and engaging captions. Encourage your followers to imagine themselves lounging by the pool and enjoying a refreshing swim. This type of post not only highlights your hotel’s amenities but also creates a desire among your audience to experience the ultimate relaxation at your property.

34. Picture of Your Lobby

The lobby of your hotel is the first impression your guests have when they arrive. Capture the elegance and sophistication of your lobby by sharing pictures on Instagram. Choose the perfect time of day when the light illuminates the furniture and the chandelier just right. Use high-quality photography to highlight the architectural details, the cozy seating areas, and the warm ambiance. Create a sense of welcome and luxury by accompanying the visuals with captivating captions. This type of post not only showcases your hotel’s grandeur but also entices your audience to experience the exceptional hospitality you offer.

35. Picture of Your ‘Refresh Station’

Create a sense of comfort and convenience by sharing pictures of your hotel’s refresh station on Instagram. Show off the beautifully arranged coffee, tea, or water station with refreshing additions like cucumber and mint. Use high-quality visuals and engaging captions to invite your audience to indulge in a moment of relaxation and rejuvenation. Highlight the attention to detail and the personalized experience your guests can enjoy. This type of post not only showcases your hotel’s thoughtful amenities but also creates a desire for a refreshing break among your audience.

36. Amenities Highlights

Make your audience aware of the exceptional amenities your hotel offers by highlighting them on Instagram. Share photos or videos of your pool, spa, gym, restaurant, or any unique features your hotel has. Use visually appealing content and informative captions to showcase the quality and variety of your amenities. Highlight the unique experiences and benefits your guests can enjoy during their stay. This type of post not only creates excitement and anticipation among your audience but also positions your hotel as a desirable destination with top-notch facilities.

37. Flower Arrangements in the Lobby

Enhance the beauty and elegance of your hotel’s lobby by showcasing the stunning flower arrangements on Instagram. Share pictures of the carefully curated floral displays that add a touch of luxury and freshness to the space. Use high-quality visuals and captivating captions to highlight the artistic arrangements and the welcoming atmosphere they create. Encourage your audience to imagine the delightful scent and the visual delight of the flowers. This type of post not only showcases your hotel’s attention to detail but also creates a desire for a memorable and enchanting stay.

38. Tips to Use Hotel Amenities

Help your guests make the most of your hotel’s amenities by sharing tips or how-to guides on Instagram. Create informative and engaging posts that provide insights and recommendations on how to fully enjoy each amenity. For example, you can share a post on “How to Make the Most of Our Spa” or “Top 5 Exercises to Do in Our Gym.” Include step-by-step instructions, visuals, and personalized recommendations to make the tips more practical and relatable. This type of content not only adds value to your audience but also positions your hotel as a trusted advisor and a provider of exceptional experiences.

39. Seasonal Decorations

Create a sense of celebration and enchantment by sharing photos of your hotel’s seasonal decorations on Instagram. Whether it’s your hotel lit up for the holidays, a beautiful spring flower arrangement in your lobby, or a spooky Halloween setup, showcase the festive spirit and the attention to detail. Use visually appealing content and engaging captions to capture the magic and create a desire for a special holiday experience. This type of post not only adds a touch of excitement and joy to your audience’s feed but also positions your hotel as a place where memories are made.

E. Events: hotel social media post ideas for promoting events

40. Local Events

If your hotel hosts events, promote them on Instagram to attract attendees and create buzz. Whether it’s a conference, a charity event, a themed dinner, or a holiday celebration, share the details and the highlights on your social media platforms. Use visually appealing graphics and persuasive captions to showcase the unique experiences your guests can enjoy. Encourage your audience to join the event and be a part of the excitement. This type of post not only drives event bookings but also positions your hotel as a vibrant and happening place.

41. Past Events

Give potential guests a glimpse of the unforgettable experiences they can expect by sharing photos or videos from past events on Instagram. Showcase the vibrant atmosphere, the happy faces, and the memorable moments that your guests have enjoyed. Use visually appealing content and engaging captions to evoke emotions and create a desire to be a part of future events. This type of post not only adds credibility and authenticity to your hotel’s offerings but also showcases the joy and connection that can be found within your property.

42. Charity Work: one of the finest hotel social media post ideas

If your hotel is involved in any charity work or community service, make sure to share it on Instagram. Show your commitment to the community and create a positive impact by sharing photos or videos of the initiatives you support. Use heartfelt captions to convey the importance of giving back and inspire your audience to get involved. This type of post not only humanizes your brand but also builds trust and loyalty among your audience. Encourage your followers to support the cause and showcase the positive difference your hotel is making.

43. Occasions & Celebrations: 

Highlight the special occasions and celebrations that can be hosted at your hotel by sharing inspiring and informative posts on Instagram. Whether it’s a real wedding that took place at your property, tips on celebrating birthdays in your destination, suggestions for making anniversaries memorable, or guidelines for planning unique weddings, create content that resonates with your audience. Use visually appealing visuals and engaging captions to evoke emotions and create a desire for a remarkable celebration at your hotel. Encourage your followers to imagine themselves creating unforgettable memories within your elegant and welcoming space.

Examples: Real Weddings: (Name & Name) Get Married at (Your Hotel), How to Celebrate Your Birthday in (Destination), Make Your Anniversary Memorable in (Destination), Planning a (Small/Socially-Distanced/LGBTQ+/Etc.) Wedding in (Destination)

F: Rooms: hotel social media post ideas for showcasing hotel rooms

44. Room Video Tour

Take your audience on a virtual tour of your guest rooms by sharing captivating videos on Instagram. Start with an introduction to the room, highlighting its unique features, amenities, and views. Create a sense of anticipation and excitement by gradually revealing different angles and elements. End the video with a breathtaking view of the outside, such as a stunning landscape, a city skyline, or a tranquil beach. Use visually appealing footage and engaging narration to transport your audience into the experience of staying at your hotel. This type of post not only showcases your rooms but also creates a desire for a memorable and comfortable stay.

45. Room Highlights

Capture the essence of luxury and comfort by showcasing your hotel’s rooms on Instagram. Highlight the unique features, amenities, and views of each room type in visually appealing posts. Use high-quality photos and persuasive captions to create a desire for a restful and indulgent stay. Emphasize the attention to detail, the personalized service, and the unmatched comfort your guests can expect. This type of post not only showcases your hotel’s offerings but also positions your property as a desirable destination for relaxation and rejuvenation.

G: Food & drinks: hotel social media post ideas for your hotel restaurant and bar

46. What’s on Your Restaurant Menu

One of the best ways to entice potential guests is by showcasing your mouthwatering restaurant menu. Take a high-quality picture of your menu or create a video of flipping through the pages, displaying each delectable dish. Capture the essence of your culinary offerings by zooming in on the most popular items or featuring a behind-the-scenes glimpse of your chef preparing a special dish for the week. This will not only leave your audience craving for more but also showcase the talent and creativity of your culinary team.

47. What’s for Breakfast

Breakfast is the most important meal of the day, and your hotel has a lot to offer in terms of morning delights. Snap a picture of your inviting buffet spread, complete with a variety of fresh fruits, pastries, and beverages. Alternatively, you can showcase your omelet station or complimentary breakfast bar, giving your audience a glimpse of the delightful start to their day that awaits them at your hotel. Highlight the wide array of options available and let your followers know that breakfast at your hotel is an experience they shouldn’t miss.

48. Chef at Work

Introduce your talented chef to your audience by featuring a picture of them in action. Whether they are creating a signature dish or experimenting with a new culinary creation, capturing their expertise and passion will add a personal touch to your social media posts. Accompany the photo with a caption that describes the dish or the inspiration behind it. This will not only showcase your chef’s skills but also give your audience a sneak peek into the culinary wonders they can expect during their stay at your hotel.

49. Hotel Recipes

Share the culinary secrets of your hotel by providing your audience with exclusive recipes from your head chef and pastry chef. Whether it’s a mouthwatering main course or a decadent dessert, these recipes will bring the flavors of your hotel into the homes of your followers. Include a high-quality picture of the finished dish along with step-by-step instructions to make it easy for your audience to recreate the magic in their own kitchens. This not only builds engagement but also positions your hotel as a culinary destination worth visiting.

50. What’s in Your Pantry

Guest convenience is of utmost importance, and showing what’s in your pantry can be a great way to highlight the amenities you offer. Share a picture of your pantry stocked with late-night snacks or vitamins for morning productivity. Let your audience know that you have thought of everything to make their stay comfortable and enjoyable. This simple gesture will go a long way in building trust and enticing potential guests to choose your hotel for their next stay.

51. Video Tour of the Restaurant

Take your audience on a captivating journey through your restaurant by creating a video tour. Start from the host stand, showcasing the warm welcome guests can expect, and take them through to their table. Highlight the ambiance, decor, and the breathtaking view, if you have one. Finally, zoom in on the menu, giving your audience a chance to explore the culinary delights that await them. This immersive experience will make your followers feel like they are already a part of your hotel’s dining experience, enticing them to make a reservation.

52. Invite Food Blogger

One of the most effective yet neglected marketing methods for hotels is inviting food bloggers to experience your restaurant. Extend a warm invitation to a popular food blogger in your area and offer them a complimentary dinner or appetizer. Ask them to write a review of your restaurant and post it online, amplifying the reach of your brand. This not only attracts their followers but also builds credibility and trust in your restaurant. Make sure to engage with the blogger’s post by commenting and sharing it on your own social media channels.

53. Signature Cocktail with Bartender

If your hotel has a signature cocktail, create a captivating video of your bartender in action, crafting the perfect drink. Alternatively, you can create a carousel of several photos that represent each step in the recipe. This visual journey will not only make your audience crave the cocktail but also showcase the expertise and craftsmanship of your bartender. Accompany the video or carousel with a captivating description of the cocktail, including the ingredients and the inspiration behind it.

54. Cocktail Recipes from the Head Bartender: one of the best hotel social media post ideas

Keep the cocktail magic alive by sharing exclusive recipes from your head bartender. Whether it’s a classic cocktail or a unique creation, these recipes will allow your audience to recreate the hotel experience in their own homes. Include a high-quality photo of the cocktail along with the step-by-step instructions. Encourage your followers to share their creations using a branded hashtag, fostering a sense of community and engagement.

55. Best Nearby Restaurants or Bars

While you want to promote your own restaurant, it’s also important to acknowledge the vibrant culinary scene around your hotel. Create a series of posts highlighting the best nearby restaurants or bars, showcasing the diverse options available to your guests. Use engaging titles such as “Where to Find the Best [Specific Food Item] in [Destination]” or “X Best Bars in [Neighborhood or Destination]”. This not only positions your hotel as a hub for food enthusiasts but also provides valuable information for your guests.

H: Guests: hotel social media post ideas for ultimate guest interaction

56. Guest Photo

Repost a guest photo taken at your property to showcase the exceptional experiences your hotel offers. Encourage your guests to tag your property in their social media posts so that you can easily find their photos. This will not only provide you with user-generated content but also allow you to engage with your guests on a personal level. Remember to ask for their permission and give them credit when reposting their photos. This will make your guests feel appreciated and encourage them to share more about their stay with their followers.

57. Service Footage: one of the most engaging hotel social media post ideas

Go above and beyond for your guests and capture those special moments on camera. Whether it’s decorating a guest’s room with rose petals for an anniversary or creating a beautiful display of seashells on the beach to spell out “LOVE”, share these heartwarming moments with your audience. Post a video or picture of the special service you provided and describe the story behind it. This will not only showcase your commitment to exceptional hospitality but also evoke emotions and connect with your audience on a deeper level.

58. Guest Review: one of the most important hotel social media post ideas

Let your satisfied guests speak for you by sharing screenshots of five-star reviews from Google My Business or Travel Advisor. Highlight the positive feedback and the aspects of your hotel that made their stay memorable. This social proof will not only build credibility but also encourage potential guests to choose your hotel. Accompany the review with a thank you message and encourage your audience to leave their own reviews, reinforcing the importance of guest feedback.

59. Guest Check-In Video Tour

Give your audience a virtual tour of the guest experience by creating a video that takes them through the entire check-in process. Start from entering the hotel, showcasing the grandeur of the lobby, and proceed to the check-in counter. Capture the excitement of getting on the elevator and finally opening the door to the room. Surprise your audience by revealing a nice note or a snack left for the guest by the hotel general manager. This behind-the-scenes glimpse will make your audience feel like a part of the hotel experience even before they arrive.

60. Open-Ended Questions

Engage your audience by asking open-ended questions that spark conversation and encourage them to share their experiences. For example, ask them about their favorite memory from their stay with you or the first thing they do when they arrive at a hotel. This not only generates valuable insights but also allows your followers to connect with each other and build a sense of community. Respond to their answers and foster meaningful conversations, showing your audience that their opinions matter.

61. Surveys and Polls

Get direct feedback from your audience by conducting surveys and polls on your Instagram stories. Ask them about their preferences, opinions, and suggestions to gather valuable insights. This not only shows that you value their feedback but also allows you to tailor your services to their needs. Share the results of the surveys and polls with your audience, thanking them for their participation. This transparency will build trust and strengthen the bond between your hotel and your followers.

62. Request for Help

Involve your audience in decision-making by requesting their help in naming a new menu item, specialty drink, pool bar, or any other aspect of your hotel. This not only makes them feel valued but also creates a sense of ownership and pride in being a part of your hotel’s journey. Share the options and ask for their votes and suggestions. Consider offering a special discount or reward to the participant whose suggestion is chosen. This interactive approach will not only generate engagement but also provide you with creative ideas from your audience.

63. Guest Interviews

Highlight the stories and experiences of your guests by conducting interviews with them. Whether it’s a business traveler, a honeymooning couple, or a family on vacation, these interviews will provide valuable insights into the unique experiences your hotel offers. Share snippets of the interviews as Instagram stories or create dedicated posts with captivating quotes and pictures of the guests. This will not only humanize your brand but also showcase the genuine connections you build with your guests.

I. Contests: hotel social media post ideas for creating contests

64. Trivia Quiz Contest

Boost engagement and excitement by organizing trivia quiz contests with prizes. Create posts with interesting trivia questions related to your hotel, destination, or the hospitality industry. Encourage your followers to participate by commenting with their answers. Announce the winners and reward them with special discounts, complimentary stays, or hotel merchandise. This not only creates a sense of thrill and competition but also positions your hotel as a fun and engaging brand.

65. Giveaway

Organize a simple giveaway where followers have to like and share your post to enter. Alternatively, ask them to tag two friends in the comments for a chance to win a free night stay at your hotel. This not only boosts engagement and reach but also introduces your hotel to a wider audience through the social networks of your followers. Make sure the giveaway aligns with your brand and provides value to the participants. Announce the winner publicly and thank everyone for their participation, fostering a positive image for your hotel.

66. Guest Photo Contest

Running a photo contest where guests can share their favorite moments from their stay at your hotel is an excellent way to generate user-generated content and increase engagement. Encourage your guests to submit their best travel photos or videos and feature them on your social media page. This not only provides you with genuine user-generated content but also creates a sense of community among your guests. Don’t forget to announce the winner on your social media platforms and reward them with a special prize or a discount for their next stay.

67. Contest Updates

To keep your audience engaged and excited, provide regular updates about any contests or giveaways you’re running. Share the best entries, remind your audience about the deadline, and build anticipation for the announcement of the winner. By keeping your audience informed and involved, you create a buzz around your hotel and increase the chances of participation. Remember to use eye-catching visuals and compelling captions to grab their attention and make them want to be a part of the excitement.

68. Share Your Top Vacation Photos

Why not showcase the beauty of your hotel and its surroundings by sharing your top vacation photos? This could be stunning shots of your pool area, breathtaking views from the rooms, or mouthwatering dishes from your restaurant. By sharing these photos, you not only entice potential guests to book a stay but also create a desire among your current guests to return for another memorable vacation. Use high-quality images and engaging captions to make your audience dream of their next getaway.

69. Share Your Best Resort Selfie

Encourage your guests to take selfies while enjoying their time at your resort and share them on social media using a specific hashtag. This not only creates a fun and interactive experience for your guests but also generates user-generated content that you can feature on your social media platforms. Showcase a selection of the best resort selfies and give credit to the guests who took them. This not only makes your guests feel appreciated but also encourages others to participate and share their own resort selfies.

70. Property Scavenger Hunt

Organize a property scavenger hunt for your guests and promote it on social media. Create a list of items or locations within your hotel that guests need to find or capture in photos. Share clues and hints throughout the day to keep them engaged and excited. This not only provides a fun and interactive experience for your guests but also generates user-generated content that you can showcase on your social media platforms. Reward the winners with a special prize or a discount for their next stay to encourage participation.

71. Tag a Friend: one of the most effective hotel social media post ideas

Encourage your followers to tag a friend that they want to bring to your hotel. This not only increases engagement but also expands your reach to potential new guests. Offer an incentive, such as a discount or a special package, for those who tag a friend and book a stay. This not only encourages participation but also drives direct bookings for your hotel. Remember to reply to each comment and engage with your audience to create a sense of connection and build relationships.

72. “Like & Share”

Use calls to action such as “Like & Share” to increase engagement on your social media posts. Ask your audience to like and share a specific post to enter a giveaway or a contest. This not only increases the visibility of your post but also expands your reach to potential new guests. Offer a compelling prize or incentive to motivate your audience to participate. This not only creates excitement but also increases the chances of your post going viral and gaining more visibility.

73. Room Giveaway

Organize a room giveaway on social media to create a buzz around your hotel and increase engagement. Ask your audience to share a specific post or tag a friend to enter the giveaway. This not only generates user-generated content but also expands your reach to potential new guests. Announce the winner on your social media platforms and reward them with a complimentary stay at your hotel. This not only creates excitement but also increases the chances of the winner sharing their experience on social media, further promoting your hotel.

74. Photo Caption Contest: one of the best hotel social media post ideas

Engage your audience by organizing a photo caption contest on social media. Share a funny or interesting photo from your hotel and ask your audience to come up with the best caption. This not only sparks creativity and engagement but also generates user-generated content that you can showcase on your social media platforms. Reward the winner with a special prize or a discount for their next stay to encourage participation. This not only creates excitement but also builds a sense of community among your audience.

K. Staff: hotel social media post ideas for presenting hotel staff

75. Appreciation Post for Your Staff

Take a moment to appreciate the hard work and dedication of your front desk, housekeepers, and security staff. Share a picture of them in action on social media along with a heartfelt message of gratitude. This not only shows your audience the human side of your hotel but also makes your staff feel valued and appreciated. Encourage your audience to leave comments and share their own positive experiences with your staff. This not only strengthens the bond between your hotel and its guests but also creates a positive image for your brand.

76. Staff in Action Videos: one of the finest hotel social media post ideas

Share photos or videos of your staff in action to give your audience a glimpse behind the scenes. This could be a chef cooking in the kitchen, a housekeeper preparing a room, or a concierge helping a guest. By showcasing the hard work and dedication of your staff, you not only create a sense of transparency and authenticity but also build trust with your audience. Use captivating visuals and engaging captions to make your audience feel like they are a part of the action.

77. Employee Spotlight

Introduce your followers to your staff by featuring an employee spotlight every week. Share their stories, what they do at the hotel, and fun facts about them. This not only humanizes your hotel but also creates a personal connection with your audience. Use high-quality images and compelling captions to make your audience feel like they know your staff personally. This not only creates a sense of familiarity but also encourages engagement and interaction with your posts.

78. “A Day in the Life of Our Team”

Take your audience behind the scenes and show them what a day in the life of your team looks like. Share photos or videos of your staff preparing for an event, cleaning rooms, or cooking in the kitchen. This not only creates transparency and authenticity but also showcases the hard work and dedication of your team. Use captivating visuals and storytelling captions to make your audience feel like they are a part of the experience. This not only creates a sense of connection but also builds trust and loyalty with your audience.

79. Humorous Stories: one of the most viral-prone hotel social media post ideas

Everyone loves a good laugh! Share funny videos, photos, or anecdotes of humorous events at your hotel or destination. This not only entertains your audience but also creates a positive and lighthearted image for your brand. Use humor to connect with your audience on a personal level and make them feel like they are a part of the fun. Encourage your audience to share their own funny stories and experiences in the comments. This not only increases engagement but also creates a sense of community among your audience.

80. Team Recommendations

Get your entire staff involved and ask them for local recommendations. Share their suggestions for where to eat, what to do, and must-sees in your city. This not only provides valuable insider tips for your guests but also showcases the expertise and knowledge of your staff. Encourage your audience to try out these recommendations and share their own experiences on social media. This not only generates user-generated content but also creates a sense of trust and authenticity for your brand.

81. Hotel Staff Appearances

Let your audience know where your hotel staff will be and when. Whether it’s your sales staff attending a travel trade show or your marketing team promoting your hotel in another city, invite your audience to stop by and visit you. This not only creates excitement and anticipation but also gives your audience an opportunity to meet your team in person. Use social media to create buzz and promote these appearances. This not only increases engagement but also expands your reach to potential new guests.

How to Create Social Media Posts for Hotels on Instagram

Now that you have a variety of hotel social media post ideas, let’s talk about how to create effective social media posts for hotels on Instagram. First, identify your target audience and tailor your content to their interests and preferences. Use high-quality images and videos that showcase the unique features and experiences your hotel has to offer. Use engaging captions that tell a story and evoke emotions. Don’t be afraid to experiment with different formats, such as carousels or reels, to keep your content fresh and exciting.

Hotel Social Media Post Ideas for Instagram

Looking for specific hotel social media post ideas for Instagram? Here are a few suggestions to get you started:

• Share a breathtaking view from your hotel and ask your audience to guess the location.
• Feature a local artist or performer and promote their upcoming show or exhibition.
• Share a before and after transformation of a room or a common area.
• Organize a virtual tour of your hotel and showcase its unique features and amenities.
• Share a mouthwatering recipe from your restaurant and encourage your audience to try it at home.
• Collaborate with local influencers or travel bloggers and showcase their experiences at your hotel.
• Share a heartwarming guest testimonial and express your gratitude for their kind words.
• Create a poll or a quiz to engage your audience and gather valuable feedback.

Hotel Content Writing Examples

Need some inspiration for your hotel content writing? Here are a few examples of engaging and compelling hotel content:

1. “Escape to our luxury hotel and experience a world of unparalleled comfort and relaxation. Indulge in our state-of-the-art spa, savor exquisite culinary creations at our award-winning restaurant, and unwind in our elegantly designed rooms. Your perfect getaway awaits!”
2. “Discover the hidden gems of our city with our expertly curated local recommendations. From charming cafes to vibrant markets, our staff has handpicked the best spots for you to explore. Get ready to immerse yourself in the local culture and create unforgettable memories.”
3. “Experience the magic of our resort with our exclusive room giveaway. Imagine waking up to breathtaking ocean views, lounging by the pool with a refreshing cocktail, and indulging in a rejuvenating spa treatment. Enter now for a chance to win the ultimate luxury escape!”

Hotel Social Media Marketing Ideas

Looking for innovative hotel social media marketing ideas? Here are a few strategies to boost your online presence and drive bookings:

1. Collaborate with local businesses and offer joint promotions or discounts.
2. Create a branded hashtag and encourage your audience to use it in their posts.
3. Run targeted ads to reach potential guests who match your ideal customer profile.
4. Share behind-the-scenes stories and showcase the people behind your hotel.
5. Offer exclusive perks or discounts to your social media followers.
6. Run influencer marketing campaigns and leverage the power of social media influencers.
7. Use user-generated content to showcase real experiences and build trust with your audience.

Resort Social Media Ideas

If you own or manage a resort, here are some resort social media ideas to engage your audience and promote your property:

1. Share stunning drone footage of your resort and its surroundings.
2. Create a series of posts highlighting the unique activities and amenities your resort offers.
3. Organize a virtual event, such as a cooking class or a yoga session, and invite your audience to participate.
4. Share testimonials from satisfied guests and showcase their memorable experiences.
5. Create a “Resort of the Month” feature and highlight the best aspects of your property.
6. Share tips and tricks for planning the perfect resort vacation.
7. Run a loyalty program and offer exclusive benefits to repeat guests.

Conclusion on hotel social media post ideas

With these 81 hotel social media post ideas, you now have a treasure trove of content to captivate your audience on Instagram and anywhere on social media. Explore the possibilities, experiment with different formats, and let your creativity shine. 

Above all, don’t forgert to follow these social media marketing tips.

And remember, the goal of your social media content is not just to promote your hotel but to engage with your followers and provide value. So make sure to analyze the engagement and feedback from your audience to fine-tune your strategy and continue delivering captivating content. Happy posting!

PS: Looking for more hotel marketing tips? Check out my blog for valuable insights and strategies to boost your hotel’s online presence.