Have you ever wondered how to create a hotel website? Maybe you want to upgrade your website or see if your hotel web designer did well. Either way, here are 16 practical tips to build a stellar hotel website that will increase your direct bookings.

The hospitality industry is competitive, and having a successful hotel website is crucial for attracting and retaining guests. Your hotel website is often the first impression potential guests have of your property, so making a positive impact is essential. In this guide, I’ll cover the key elements and strategies for creating a successful hotel website to help you stand out in crowded online spaces.

What is hotel website design?

When you think of a hotel website, it’s not just about throwing some pictures and text together. Hotel website design is the process of creating a digital space that not only looks good but also functions seamlessly. It’s about using the right technology, captivating videos, and compelling content to showcase your hotel in the best possible light. The design isn’t just about appearances; it’s about creating an experience for your potential guests.

What makes hotel website design important?

In today’s digital age, your hotel website is often the first point of contact for potential guests. It’s where they form their first impressions and decide whether or not to book a stay. That’s why getting your hotel website design right is crucially important. Using the best practices in hotel website design, you can set the stage for success and consistently win direct bookings.

Your hotel’s content marketing strategy is crucial for your success.

What makes a successful hotel website?

A successful hotel website is more than just a pretty digital brochure. It’s a powerful tool that can drive brand loyalty, increase guest engagements, and, most importantly, generate more direct bookings. 

A successful hotel website is 

• a seamless blend of aesthetics and functionality, creating an immersive experience that draws potential guests in and compels them to book a stay
• effectively showcasing the unique features and offerings of your property
• providing a seamless and enjoyable experience for visitors
• visually appealing
• easy to navigate
• optimized for both desktop and mobile devices
• filled with engaging content, high-quality images, and clear calls to action

What does a hotel website need?

• At the core, a hotel website needs to be simple, professional, and effective. 
• It should have a clean, responsive design that looks great on all mobile devices. 
• It should load quickly to capture the attention of impatient online users. 
• A booking engine must display competitive rates, availability, and enticing packages while streamlining the booking process. 
• The website should feature clear navigation, professional visuals, and content that speaks directly to guests, including multiple language options. 
• It should also be optimized for search engines, accessible to all travelers, and equipped with clear call-to-action buttons. 
• Encouraging guest reviews, providing personalized content, implementing email automation, and offering a loyalty program are additional elements that contribute to a successful hotel website.

Let’s see everything a website needs in detail, including practical steps. If what’s below is not enough, here is an excellent read if you want to dig further.

How to Create a Hotel Website: 16 elements your hotel website needs (+ Practical Tips)

Mobile-first structure: responsive template

In today’s mobile-driven world, your hotel website must be designed with a mobile-first approach. This means using a responsive template that adapts to various screen sizes, providing a seamless and enjoyable experience for potential guests browsing on smartphones or tablets. A mobile-friendly design not only enhances user experience but also positively impacts your website’s search engine rankings, as search engines like Google prioritize mobile-friendly websites in their results.

How to Make Your Hotel Website Responsive

• Use larger fonts and buttons that are easy to click to ensure a seamless experience for mobile users. 
• Test your website on different devices to ensure it’s easy to use and navigate, providing a consistent and engaging experience for all visitors regardless of their device.

Quick Loading

When it comes to online browsing, every second counts. Potential guests don’t want to wait for a slow website to load, and if your hotel website takes too long, they may simply move on to a competitor’s site. Ensuring that your website loads quickly is essential for capturing and retaining the attention of potential guests. 

How to Make Your Hotel Website Load Faster

• Optimize images for loading by resizing, compressing, and converting them into Webp files. 
• Use a cache plugin
• Invest in fast web servers 
• Use a content delivery network (CDN)

Booking engine: show competitive rates, availability, and packages

A booking engine is the heart of your hotel website. It’s where potential guests check rates, availability, and packages before making a reservation. The booking engine should not only display competitive rates and enticing packages but also provide a seamless and straightforward booking process. It should offer a user-friendly interface, secure payment options, and instant confirmation to encourage potential guests to complete their bookings without hassle.

How to Choose a Booking Engine for Your Hotel Website

• The booking process on your website should be straightforward, intuitive, and fast to encourage visitors to make a reservation. 
• Consider using a reliable hotel management system with dynamic pricing, discounts, and revenue management metrics. 
• A user-friendly booking engine can enhance the overall experience for your guests and increase conversion rates. To ensure the maximum conversions, check these 7 Best Hotel Conversion Tools & Techniques.

Simple Design

Simplicity is key when it comes to hotel website design. A cluttered and overly complicated design can overwhelm potential guests and drive them away. A simple and clean design with intuitive navigation allows visitors to focus on what matters most – your hotel and its offerings. 

How to Keep Design Simple with Your Hotel Website

• Present information in a clear and concise manner
• Outline your brand’s goals and concepts.
• Include features that make your hotel stand out, such as special amenities or local attractions.

Clear Menu for easy navigation

A clear and well-organized menu is essential for easy navigation on your hotel website. The menu should be prominently displayed and easily accessible from any page, allowing visitors to find the information they are looking for quickly. 

How to Make a Clear Menu for Your Hotel Website

• Categorize your website’s content into logical sections within the menu
• Guide potential guests to easily explore different aspects of your hotel, such as accommodations, dining options, amenities, and special offers.
• Utilize simple and descriptive labels for each menu item
• Ensure that the menu is easily accessible from any page on your website.
• Interlink between relevant pages to provide a better user experience.

Professional pictures and videos

Visual content is crucial in captivating potential guests and showcasing your hotel’s unique offerings. Professional high-resolution pictures and engaging videos provide an immersive experience, allowing visitors to envision themselves at your hotel. By highlighting your hotel’s rooms, facilities, dining experiences, and local attractions through compelling visuals, you can evoke emotions and create a strong desire for potential guests to book a stay.

How to Choose Pictures and Videos for Your Hotel Website

• Hire a professional photographer and video editor to help you capture the essence of your property and create a compelling visual experience for website visitors. 
• Ensure your images and videos are optimized for fast loading to prevent delays and provide a seamless browsing experience.
• Focus on your hotel’s rooms, facilities, dining experiences, and local attractions.

Speaking to guests directly

Personalization is a powerful tool in hotel website design. You can create a sense of connection and empathy by speaking directly to your guests through tailored content and targeted messaging. Appropriate copy can increase the likelihood of hotel visitors choosing your hotel for their stay. I’d recommend hiring an expert in the field, such as me. However, if you can’t, write the copy on your own. Here’s some advice:

How to Write Content for Your Hotel Website

• Address the needs and preferences of potential guests in your website’s copy and communications to make them feel valued and understood.
• Use personal and descriptive language to connect with your audience
• Keep the content relevant to your target market. 
• Describe local activities and attractions can further enhance the appeal of your website and provide valuable information for potential guests.

Check more detailed info on how to write compelling copy for your hotel website here.

Multiple languages

In the diverse landscape of the hospitality industry, catering to a multilingual audience is essential for reaching a broader market. Offering your hotel website in multiple languages lets you connect with potential guests from different regions and cultural backgrounds. It demonstrates your hotel’s commitment to inclusivity and enhances the accessibility of information, ensuring that all visitors can fully understand and engage with your website’s content, ultimately leading to more bookings.

How to Make Your Hotel Website Multilingual

• Hire a professional translator to create accurate translations of your website content to help you effectively communicate with potential guests from different countries and cultures. 
• Using a reliable translation tool such as GTranslate can also be a practical solution if you’re on a limited budget.

Content optimized for Google (SEO): right keywords

Search engine optimization (SEO) is fundamental to hotel website design. By incorporating the right keywords and optimizing your content, you can improve your website’s visibility in search engine results, driving organic traffic and attracting potential guests actively searching for accommodations. 

How to Optimize Your Hotel Website for Search Engines

• Understand the search behavior of your target audience and strategically integrate relevant keywords into your website’s content. 
• Optimize your website for search engines to improve visibility and attract organic traffic. 
• Conduct keyword research to identify and incorporate relevant keywords into your website’s content and metadata. 
• Analyze your competitors and use long-tail keywords to outrank them
• Organize your content with headers

Accessibility for travelers with disabilities

Ensuring that your hotel website is accessible to travelers with disabilities is not only a legal requirement in many jurisdictions but also a moral responsibility. By implementing accessibility features such as alternative text for images, keyboard navigation, and clear headings, you can provide an inclusive and welcoming online experience for all visitors, including those with visual, auditory, motor, or cognitive impairments.

How to Make Your Hotel Website Accessible for Travelers with Disabilities

• Incorporate features such as headings, alt-text on images, and keyboard navigation.
• Add descriptive labels on forms to enhance accessibility. 
• Ensure logical navigation 
• Use color schemes that are easily distinguishable. For example, avoid using green and red in the same sections.

“Book Now” button: clear call-to-action

A clear and prominent “Book Now” button is critical to a successful hotel website. It serves as a direct call-to-action that guides potential guests to initiate the booking process with a single click. Placing the “Book Now” button strategically throughout your website can encourage visitors to take action and make a reservation, ultimately leading to increased bookings and revenue for your hotel.

Where to Place the “Book Now” Button in Your Hotel Website

• The “Book Now” button should be prominently displayed on your website and easily accessible from any page. 
• The “Book Now” button should be strategically placed on relevant pages throughout your website, such as room descriptions, special offers, and the homepage, to encourage immediate action from visitors ready to make a reservation.
• It should stand out visually and lead visitors to a straightforward booking process. 

Guest Reviews: encourage guest reviews

Guest reviews are a powerful tool for building trust and credibility for your hotel. Encouraging and showcasing positive guest reviews on your website can reassure potential guests of the quality and satisfaction experienced by previous visitors. By providing a platform for guests to share their feedback and experiences, you can create a transparent and authentic representation of your hotel’s reputation, influencing the decision-making process of potential guests and ultimately driving more bookings.

How to Attract and Showcase Guest Reviews in Your Hotel Website

• Make it easy for guests to leave reviews on your website, social media, and review sites, 
• Include testimonials and reviews from previous guests to demonstrate the quality of your hotel. 
• Respond to reviews and engage in discussions with guests.

Blog and insights: provide personalized content

A blog is a valuable addition to your hotel website, allowing you to provide personalized content and insights that engage potential guests and showcase the unique aspects of your hotel. It’s a perfect opportunity to establish your hotel as a trusted authority and create a deeper connection with your audience. Personalized content can inspire potential guests and position your hotel as a desirable destination for their next stay.

How to Create a Blog for Your Hotel Website

• Share informative articles, travel guides, local recommendations, and behind-the-scenes stories. 
• Use guest data to provide personalized recommendations, promotions, and content that aligns with their preferences and interests. 
• Regularly update your blog with relevant and engaging content to attract and engage a wider audience. 

Email automation

Email automation is a powerful tool for engaging with potential guests throughout their journey from initial discovery to post-stay follow-up. By implementing automated email campaigns, you can nurture relationships, deliver personalized offers, and provide valuable information that keeps your hotel top of mind. Email automation allows you to maintain meaningful communication with potential guests and drive direct bookings.

How to Create Email Automation for Your Hotel Website

• Use email software to send automated emails such as booking confirmations, welcome messages, and post-stay follow-ups to enhance the overall guest experience. 
• Personalize your emails and offer exclusive promotions to encourage guest loyalty and repeat bookings.
• In your emails, welcome new subscribers, promote special packages or request post-stay feedback.

Loyalty program for repeating guests

A loyalty program is a compelling incentive for encouraging repeat bookings and fostering guest loyalty. By offering exclusive rewards, benefits, and personalized experiences to returning guests, you can incentivize them to choose your hotel for their future stays. After all, implementing a loyalty program on your website enhances guest retention and encourages direct bookings as guests seek to unlock and enjoy the exclusive perks offered through their loyalty status.

How to Create a Loyalty Program for Your Hotel Website

• Define your program objectives
• Decide on rewards and benefits
• Promote your loyalty program to your guests. 
• Measure the success of your program and continually refine it based on guest feedback.

Event Marketing and Promotion

Event marketing and promotion play a significant role in attracting potential guests to your hotel. Whether highlighting upcoming events at your hotel, promoting special packages for seasonal celebrations, or showcasing partnerships with local attractions, event marketing creates excitement and entices potential guests to consider your hotel for their upcoming stays. By leveraging event-focused promotions and engaging marketing campaigns, you can capture the attention of event attendees and drive bookings directly through your website.

How to Create Event Marketing and Promotion for Your Hotel Website

• Host events and promote them on your website to attract potential guests and create additional revenue streams for your hotel. 
• Leverage social media and include event information on your home page to increase awareness and engagement. Above all, make sure to follow these social media marketing tips.
• Showcase your hotel’s unique events and experiences to position your property as a desirable destination for both accommodation and entertainment.

Conclusion on How to Create a Hotel Website

In conclusion, creating a successful hotel website requires careful consideration of various elements, from design and functionality to content and engagement. By incorporating the essential components outlined in this guide, you can elevate your hotel website to effectively attract, engage, and convert potential guests into loyal patrons. 

Remember, your hotel website is not just a digital presence; it’s a powerful tool for showcasing your unique offerings and driving direct bookings. Embrace the best practices in hotel website design to set the stage for success in the competitive landscape of the hospitality industry.

DimiCreative Hotel Web Designer

Ready to elevate your hotel website for success? Contact me today to discover how our expert hotel website design services can transform your digital presence and drive more direct bookings.